MISSION

To promote and foster the growth of Australian Rules Football, and the teams bearing the Southport Australian Football Club name,

by the operation of licensed club facilities in the most effective and efficient manner possible thereby providing memorable

experiences for its members.

VISION

To have Australian Rules Football, Southport Sharks Australian Rules Football Club and the Licensed Club Facility recognised

as pre-eminent in their respective fields of endeavour.

VALUES AND BELIEFS

Our values and beliefs include:

• A high expectation for everyone to perform at their best.
• A team orientation.
• Honesty and transparency when dealing with problems and issues.
• A focus on delivering results.
• Providing all stakeholders with a positive experience.

PARAMETERS FOR SUCCESS

We will be successful in our efforts if we strive:

• To provide exceptional quality and value.
• To meet the needs of all age groups.
• To nurture talent, both on and off the field.
• To produce AFLQ premierships for the Club.
• To strengthen the AFLQ competition.
• To provide the Gold Coast with increased and ultimately full time exposure to the national AFL competition.
• To be an employer of choice, developing and nurturing staff and providing opportunities and incentives for outstanding performance.
• To structure the licensed club facilities for future growth.

OBJECTIVES

AFL FOOTBALL

• Explore all opportunities for the location of an AFL licensed team on the Gold Coast.
• Maintain at all times an open, frank and cooperative relationship with the AFL Commission and its Management.
• Recognise the importance of Local, State and Federal Governments to the realisation of the vision of an AFL team on the Gold Coast and actively seek and nurture the support of each level of Government for that vision.
• Ensure that the Southport Australian Football Club is positioned and appropriately resourced to take advantage of any opportunities offered in relation to the location of an AFL licensed team on the Gold Coast.

AFLQ FOOTBALL

• Actively support the AFLQ in the administration of AFL football in Queensland.
• Recognise the importance of a strongly competitive AFLQ competition and actively support a continual strengthening of that competition within the resources reasonably available.
• Recognise the importance of retaining young Queensland produced players in the AFLQ competition, and where appropriate, providing resources and funds via the AFLQ Player Retention Scheme to achieve this outcome.

JUNIOR FOOTBALL

• Continually review the facilities available to and provided by the Club for junior football.
• Create both the perception and reality that the Club is a centre of excellence for junior football development, existing to develop young players capable of entering the AFL Draft.

LICENSED CLUB

• To secure the freehold title to the current club facility land.
• To be recognised as a valued Gold Coast corporate citizen.
• To be recognised as the most successfully run licensed club in Queensland.
• Ensure that the Licensed Club is operated at all times in accord with industry best-practice.
• Ensure that a robust communications protocol exists between the Club and its members.

GOVERNANCE

• Continually review the operation and conduct of business at Board level to ensure best possible outcomes.
• Rigorously ensure that the various activities of the Southport Australian Football Club are conducted in accord with legislative requirements.
• Recognise the importance of a robust communications protocol with Management and Staff.
• Continue to consider partnerships with appropriate organisations, agencies and entities as a means of realising Club objectives.
• Continually nurture corporate relationships to ensure that maximum mutual advantage is gained.

OTHER CLUB PROPERTY

• To utilise the Club’s freehold land at Coomera to its best relative advantage.